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5 reasons to consider video training for your organisation

When you are selecting the training method for your company to use, there are a lot factors that are you have to consider. Such are the time set aside for training, cost of training and of course, the impact you want the training you have on the employees and the organisation.

Video training is gaining popularity over lectures and text manuals as a way for organisations to deliver information to their employees. Many organisations have realised the benefits of video training such as:

1) It is cost effective

Overall, training can be costly due to the kind of planning and organising involved. Video training helps eliminate some of these costs such as venue costs, food and drinks and other costs involved in creating a training event. It also reduces the cost of travel that may be involved to get to in-person training sessions. This is especially for corporations with multiple offices in different locations. Classroom-based training events organised for such organisations call for extra costs such as travel and boarding costs. An IBM research found that 40% of training budgets are spent on travel costs. Clearly, video training is an effective way to save on such expenses and time.

2) Self-paced training

Sometimes in organisations, training schedules conflict with work schedules and training sessions have to be rescheduled. Video training solves this inconvenience since it ensures that training takes place with the members who are present, and each group can be trained on its own schedule. Videos are a great way to train on demand when training is needed for a certain group without undergoing the long process of planning for face-to-face training sessions.

3) Better storage of information and better memory retrieval

Research by the SAVO Group shows that an average employee will have forgotten 65% of the material covered just seven days after a training session. In just 6 months, 90% will have forgotten that information. Videos are more effective at delivering messages that are memorable. The good thing about videos is that it can incorporate motion, visuals and other effects to make information more appealing and more likely to stick to the mind. Further, watching the videos over and over makes the messages stick and become memories that are easier to retrieve.

4) Consistency

Videos offer consistency in training allowing for uniform material to be used to train different groups. Sometimes it is very important that the subject being trained is uniformly taught. While in-person training may cause the trainer to alter material due to do human error, video training is just replayed to different groups and therefore, there is consistency in delivery of material.

5) Videos are engaging

The modern workforce comprises a lot of young people such as the millennials. Traditional methods of training are not engaging enough to keep them interested enough to reap the benefits of the training. Videos on the other hand offer them opportunities to view the content on their device of choice, at their own pace and at their own time. Videos are therefore a better way to train employees of younger generations.

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